website f.a.q.

Don't know? Don't worry.

It took me about a decade to learn what I know now. So, if you’ve got questions, that’s okay! I don’t know how you do what you do either. 🙂

That said, I want you to be informed and confident. So here’s a list of the questions I’ve received most often over the years. If your question isn’t answered, shoot me an email!


Building a website is a process. My process isn’t complicated, but it is thorough. Why? Because I want to make sure you get the results you want—the results you’re paying for. The process begins with a website inquiry. 

That’s a common and reasonable question, but it’s like asking how much a car costs. Are you looking for a beater or a Bugatti? A lemon or a Lamborghini? A junker or a Jaguar? (I could keep going, but I won’t.)

Thankfully, website prices don’t vary that much. Features, number of pages, and more factor into the price, but you can generally expect to invest under $5,000.

Like pricing, this can vary based on size and scope. But 4-8 weeks is the norm.

Oh, absolutely. Over 50% of website traffic comes from mobile devices, so it’s 100% essential for your website to look amazing and work flawlessly at any size. 

I do! I use WooCommerce—a highly customizable and extensible solution that can do anything but make you breakfast. 

(If it ever becomes advanced enough to fry eggs, I’ll add that feature for free.)

I don’t have to, but I sure can! As a StoryBrand Certified Guide, I’d love to bring this proven marketing framework to your project. Why would you want this? Because people buy things after they read words that make them want to buy. 


A content management system (CMS) is a tool that allows you to maintain the pages of your website yourself, without needing technical skills. With a CMS, you can edit and add pages, images, products or blog entries to your website. 

Do you need one? I highly recommend it. Every site I build uses the world’s most popular CMS (WordPress).

In short, it’s where the files that make up your website are stored and made accessible other people online. Allow me to use a bad analogy:

If your website is a Word document, then a web host is Dropbox. You can view the Word document on your own computer without Dropbox, but you need Dropbox to share that document with others. 

For a 60-second explanation, check out this video.

There are lots of options for hosting, and I’ll be happy to share a recommendation.

Have a question that isn't covered here?